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 As visual communication is based on visual picture, graph, sign, etc., that can be seen, it may be quite eye-
                 catching for mass audience and attract their attention easily.

            Disadvantages of Visual Communication
            The disadvantages of visual communication are as follows:
               To understand any visual  symbol or sign, basic understanding of that particular topic is required.
               In some cases, this type of communication becomes costly because of the use of neon signs, presentations,
                 video clips, etc.






               Which of the following is not classified as Non-Verbal Communication?
               a.  Sign                  b.  Eye Contact              c.  Body Language           d.  Gestures



                                                               Session 2

                                           Identify Elements of Communication Cycle

            Communication skills play an important role in enhancing our self-promotional skills. For example, people
            who listen attentively and make thoughtful informed comments are often seen as more infl uential than those
            who don’t listen well or speak thoughtlessly. When communicating with others, we must speak clearly and
            confi dently. Also, instead of exaggerating facts or stories, we should stick to the truth.

            Importance of Communication Skills
            Communication skills are important in the following ways:
               Convey Information: Communication skills are needed to provide facts or information to others. This
                 should be done clearly and accurately.
                   For example, informing the class about change in the exam schedule.
               Infl uence People: Good communication skills come handy when required to infl uence someone in an
                 important way.
                   For example, helping a friend to overcome the exam stress.




                                                          Asking for
                                                          Information
                                            Where                            I am
                                            are you                          going
                                            going?                           home.



                                      Receiving                                   Giving
                                      Information                                 Information


                                                        Communication Process

               Clarity of Expression: Communication skills are important in conveying expressions clearly to others.
                   For example, sharing your excitement with your parents about being chosen as captain of your school
                 cricket team.




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