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Socializing: Communication helps in socializing. In today’s life, one cannot survive without communicating
with others as it helps relieve stress.
Controlling Process: Communication assists in controlling employee’s/student’s behaviour through
certain guidelines and principles that they must follow.
Principles of Communication
Communication is a two-way process of giving and receiving information. Here are some basic principles of
communication:
Knowing audience to whom we communicate.
Understanding of the purpose of communication and its topic.
Presenting an overall view of the communication with the audience.
Communicate a little at a time.
Presenting information in various ways with multiple communication techniques.
Follow through on what we say in the communication.
Developing a practical and useful way to get feedback.
Methods of Communication
There are four methods of communication:
1. Written Communication 2. Verbal Communication
3. Non-verbal Communication 4. Visual Communication
Written Communication
Written communication is performed through a written document. It is a word-based communication system. In
any organization, e-mails, memos, reports, documents, letters, journals, manuals, etc., are some of the commonly
used forms of written communication.
For students, written communication includes exams, written projects, translation or anything that requires
writing as a medium to communicate.
We use written communication when:
the sender wants a record for future reference
the receiver wants to refer to it later
there is little time urgency
the ideas are complicated
a copy of the message needs to be sent to another person
immediate feedback is not required
the message includes a step-by-step procedure
oral communication is not possible Written Communication
Advantages of Written Communication
The advantages of written communication are as follows:
Written communication is the best way to present any complex matter easily and attractively.
Written communication provides a permanent record that can be referred to from time to time and passed
on to others. Also, it can be kept for future reference.
Written communication can be duplicated in large quantities or distributed on the Internet relatively
inexpensively.
The written information and message can be preserved easily.
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