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The Seven C’s of Effective Communication

The seven C’s of effective communication are:

Clear
Clarity in diction and in conveying of ideas is important for greater impact of the
communicated message. The message should be correctly planned and expressed
in a logical way and the sender should ensure that the ideas flow smoothly from
beginning to end. The message must be very clear about all the aspects and about the
purpose for which it is to be communicated. The words chosen should be familiar
and the receiver should be able to perceive them in the right way.

Concise

In today’s busy world, no one has the time to understand lengthy messages. The messages should be crisp and
to the point. Being concise is an important factor in effective communication. The aimless words, unnecessary
details and heavy paragraphs make communication ineffective. The message, which can be expressed in fewer
words, is more impressive and effective than the same message expressed in many words.

Concrete

Instead of beating about the bush, use the exact words that mean and convey exactly what you wish to say. This
will be more effective than using the flowery language or giving indirect clues to reach the final point.

Correct

The facts should be correct in a message. Make sure that whatever you communicate is accurate. Communication
must be correct in every way and there should not be any inaccurate statements in the message. Efforts must
be made to avoid errors, else it may tarnish the image and reliability of the sender. Even if one error is found
in the message, the suspicion arises that there can also be other errors in the message. The manner in which the
message is transmitted must be absolutely correct.

Coherent

Clear communication in simple sentences helps the receiver to understand. The sender should be careful and
not jumble too many ideas and turn the message into a coherent mess of words. Facts and figures must be stated
plainly and in intelligent manner.

Complete

A message must be organised in such a way that it includes all the important ideas and details. The contents of
the message must be checked in order to verify that there is no omission of the relevant details. An incomplete
message can do little to convey the information to the receiver. All the aspects of the message must be grouped
and brought together in logical sequence to prepare meaningful thought units. Effective communication implies
a condition of being complete and clear. Offering complete and relevant information makes a communication
effective as it rules out the need of another cycle of communication to clarify the doubts.

Courteous
The courtesy towards receiver is very important. The absence of mutual thought process in communication may
result in ineffective communication that may lead to complete failure of communication. The message should
be tactful, thoughtful, appreciative without rude expressions and with minimum slangs and jargon. Such a
message gives receiver due respect and belief in the message, thus giving positive feedback promptly.

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