Page 21 - Ai Book - 10

THE SEVEN C’S OF EFFECTIVE COMMUNICATION

These are the seven C’s of effective communication:
u Clear: Clarity in diction and in conveying of ideas is important for greater
impact of the communicated message. The message should be correctly
planned and expressed in a logical way and the sender should ensure that
the ideas flow smoothly from beginning to end. The message must be
very clear about all the aspects and about the purpose for which it is to
be communicated. The words chosen should be familiar and the receiver
should be able to perceive them in the right way.

u Concise: In today’s busy world, no one has the time to understand lengthy messages. The messages should
be crisp and to the point. Being concise is an important factor in effective communication. The aimless
words, unnecessary details and heavy paragraphs make communication ineffective. The message, which
can be expressed in fewer words, is more impressive and effective than the same message expressed in
many words.

u Concrete: Instead of beating about the bush, use the exact words that mean and convey exactly what you
wish to say. This will be more effective than using the flowery language or giving indirect clues to reach the
final point.

u Correct: The facts should be correct in a message. Make sure that whatever you communicate is accurate.
Communication must be correct in every way and there should not be any inaccurate statements in the
message. Efforts must be made to avoid errors else it may tarnish the image and reliability of the sender.
Even if one error is found in the message, the suspicion arises that there can also be other errors in the
message. The manner in which the message is transmitted must be absolutely correct.

u Coherent: Clear communication in simple sentences helps the receiver to understand. The sender should
be careful and not jumble too many ideas and turn the message into a coherent mess of words. Facts and
figures must be stated plainly and in intelligent manner.

u Complete: A message must be organized in such a way that it includes all the important ideas and details.
The contents of the message must be checked in order to verify that there is no omission of the relevant
details. An incomplete message can do little to convey the information to the receiver. All the aspects of the
message must be grouped and brought together in logical sequence to prepare meaningful thought units.
Effective communication implies a condition of being complete and clear. Offering complete and relevant
information makes a communication effective as it rules out the need of another cycle of communication
to clarify the doubts.

u Courteous: The courtesy towards receiver is very important. The absence of mutual thought process in
communication may result in ineffective communication that may lead to complete failure of communication.
The message should be tactful, thoughtful, appreciative without rude expressions and with minimum slangs
and jargon. Such a message gives receiver the due respect and belief in the message thus giving positive
feedback promptly.

BASIC WRITING SKILLS

A seller has just sent you an invoice about a machine that you are planning to buy on urgent basis. The invoice
is supposed to contain key information regarding the machine required for your project. But there’s a problem—
the invoice is so badly written that you can not find the data you need.
There are misspellings and incomplete sentences, and the matter is so haphazard and confusing that it takes you
three times more than it should to find the information you want.

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