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u Feedback is a basis for measuring the effectiveness of communication.
u Feedback is the end-result of an idea and makes communication a continuous process.
u Feedback is a basis for future planing on what next needs to be done for the attainment of the set goal.

u Feedback paves way for new idea generation.

PRINCIPLES OF COMMUNICATION
As we already know communication is the process of transmitting the messages and receiving the response
of that message. The person who sends the messages is known as sender and the person who receives the
message is known as receiver and the response to the message is known as feedback. Since the feedback requires
another message to be communicated by the sender to the receiver. So communication process become a
circular process.
Any communication can be called effective communication if the receiver has completely understood what the
sender wants to convey. Here are some basic rules that we must follow for communication to be successful.
u We should seek first to understand the other person, then diagnose and prescribe.

u The most effective communication is the face-to-face communication as it gives better results.
u Communication becomes complex as the number of people increases for interaction.

u In a group we have to manage several aspects of communication in order to be effective.
u Communication across cultures, genders and borders differs and may not be understood as it is intended
to be.

u Feedback is the key to effective communication.
To be able to communicate our ideas and thoughts effectively, here are the principles of effective communication:
u Principle of Clarity: The message must be as clear as possible. No ambiguity should be there about its
content and intent. The message can be conveyed properly only if it has been clearly formulated in the mind
of the sender.

u Principle of Objective: The sender must know clearly the purpose of communication before actually
transmitting the message. If the purpose of communication is clear, it will help in the choice of mode of
communication.

u Principle of Understanding: The understanding of the message is the main aim of any communication. The
communication must create proper understanding in the mind of the receiver. The sender should picture
the situation and determine the way communication would go.

u Principle of Consistency: The message to be communicated should be consistent with plans, policies,
programmes and goals already attained. The message should not be conflicting with earlier communications.
It should not create confusion and chaos.

u Principle of Completeness: The message to be communicated must be adequate and complete, otherwise
it will be misunderstood by the receiver. Inadequate communication delays action and affects the efficiency
of the people in communication.

u Principle of Feedback: Since the receiver has to accept and carry out the instructions, his reactions must be
known to the sender of message. The sender must consider the suggestions and criticism of the receiver. If
feedback principle is given a back seat then it defeats the very purpose of communication.

u Principle of Time: Information should be communicated at the right time. The sender must consider
the timing of communication so that the desired response is created in the minds of the receiver and
communication is effective.

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