Page 22 - Computer - 10(A&B)

v Oral Communication: In this type of communication, the sender gives words to his feelings, thoughts, ideas
and opinions and expresses them in form of speeches, discussions, presentations, and conversations.
The effectiveness of this communication depends on the tone of the speaker, clarity of speech, volume
and the quality of words used in the communication. In the case of verbal communication, the feedback
is immediate since there is simultaneous transmission and receipt of the message by the sender and the
receiver respectively.
The sender must keep the speech tone high and clearly audible to all and must design the subject matter keeping
the target audience in mind. The sender should always cross check with the receiver to ensure that the message
is understood in absolutely the same way as it was intended. Such communication is more prone to errors as
sometimes the words are not sufficient to express the feelings and emotions of a person.
v Written Communication: The written communication is the most common and effective mode of business
communication. In any organisation, the electronic mails, memos, reports, documents, letters, journals, job
descriptions, employee manuals, etc are some of the commonly used forms of written communication.
Written communication is used when the information to be transmitted is lengthy and includes some complex
terms that cannot be explained verbally. Also, the organisations maintain their documents in writings such
that these can be used as a reference and evidence of any transaction anytime in the future.
The effectiveness of written content depends on the correct choice of words, their organisation into correct
sentence sequence and the cohesiveness in the sentences. The information in writing is considered more
legal and valid than the spoken words. Also, people rely more on the written content than what has been
said orally. However, unlike oral communication, the feedback of written communication is not immediate
since it is not spontaneous and requires time to get into the understandable form.

Advantages of Verbal Communication
The advantages of verbal communication are as follows:
v It saves time.
v It is a cheaper way of communication, hence saves money.
v The sender gets feedback as to whether his intended message is received in its intended form or not.
v While communicating verbally, we are more likely to convey the matter easily in understandable language.
v It does not need any external material to convey the message.
v It provides complete understanding of the communication delivered.
v It is a more reliable method of communication.
v It helps maintain secrecy about a matter.

Disadvantages of Verbal Communication
The disadvantages of verbal communication are as follows:
v It may lead to missing some messages if the conversation is lengthy.
v The message may not be understood clearly due to language barrier.
v There is a chance of leak of secret information with the help of modern devices.
v It may be difficult to understand the message due to poor connectivity.
v An ambiguous message may create misunderstanding.

Effective Components of Verbal Communication
The components that make verbal communication effective are:
v Language proficiency: Knowledge of good grammar helps in good communication. It helps to express
our thoughts clearly and effectively.
v Vocabulary: It helps in the selection of suitable words in various situations. Having good vocabulary is
a great tool in communication.

4