Page 19 - Ai Book - 10

Negative feedback is the kind of feedback, if the recipient does not understand
what the sender wants to convey, the feedback may be poor and further
communication becomes necessary to wipe out the misunderstanding. Thus,
negative feedback suggests that the communication has not been effective and
some correction, adjustment or re-assessment is required in the process.
No feedback is also a feedback in itself that indicates disagreement of ideas.
Feedback may further be categorised in the following types:

u Formative feedback: It is given throughout the learning process. It is meant to determine how students are
progressing through a certain learning goal and used to correct the mistakes.
For example, if the teacher gives a remark in your monthly test paper to improve your handwriting, it is a
formative feedback.

u Summative feedback: It is given at the end of the learning process. It is meant to evaluate a person and
accordingly reward for the good actions or punish for the mistakes.
For example, when the teacher gives less marks in final exam due to your bad handwriting, it is summative
feedback.

u Descriptive feedback: This type of feedback identifies the communication in a neutral way without offering
any advice.

For example, when you do not score well in cricket match, your cricket coach tells you to concentrate on
the game. It is descriptive feedback.

u Prescriptive feedback: It provides advice on how a communication should have gone. The feedback provides
vital tips to improve the communication.
For example, when you do not farewell in cricket match, the cricket coach not only points out that you lost
due to your faulty form and holding the bat but advices you ways to improve it.

u Specific and Non-specific Feedback: A feedback may be specific or non-specific. The specific feedback
helps in modifying the communication process or behaviour for the purpose of learning by influencing your
thought process. It provides detailed information on what you did right or where you scored poorly.

The non-specific feedback is not detailed and not very helpful. A non-specific feedback is a generic feedback
that just says whether the communication was good or bad. It does not give any details or any advice for
improvement.
For example, after listening to your speech, if your teacher says that you did well or it was good then it is a
non-specific feedback. A specific feedback would be more detailed if the teacher says that you mentioned
all the points in logical sequence and you conveyed your viewpoint very well.

Importance of Feedback

Feedback is essential for good communication.

u Feedback completes a communication process.
u Feedback enables us to evaluates the effectiveness of our
message.

u Feedback makes communication meaningful.
u Feedback makes the sender of the message know if he/she is
really making sense to what he/she is communicating.

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