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u Avoid Judgemental Approach: When a message tends to pass some kind of judgement against the receiver
then the communication fails. In such a case, the message will not be received at the face value. Expression
of opinion and use of offensive expressions may make the receiver guarded and defensive.

u Good Listening Skills: It is the essence of communication that both the sender and the receiver should be
good listeners. Both should listen to the each other’s point of view with attention, patience and positive
attitude. A sender can receive much relevant information by being a good listener. Start by strengthening
your active listening skills. When people are speaking, give them your full attention, and ask questions to
clarify anything that you don’t understand.

u Be Confident: When communicating with others, speak clearly and confidently. Also, don’t exaggerate facts
or stories; stick to the truth. Do not be over confident. It is best to approach communication with humility
and willingness to learn as it is impossible to know everything about a particular field.

Things to Avoid in Communication

u Stereotyping: We often form stereotypes about those whom we know the least! Once our mental sets
are created, the communication is affected.

u Halo effect: At times, we make up our mind about the other person. We may like someone’s mannerisms
or passion while speaking and get so impressed that are unable to see any negatives in this person or vice
versa.
u Not listening as a status or gender issue: Studies have shown that men listen much less than women do.
Similarly those in positions listen less to those who are lower in hierarchy. This should be avoided in a
communication.

FEEDBACK

Feedback is the final step in the communication cycle. In every
communication, you need feedback so that you can gauge whether
your communication has been successful. Depending on the
feedback you receive, you can clarify or make changes to the way you
communicate. This is true in all forms of communication, whether
face-to-face, by telephone, e-mail, or in written communication.

Process of Feedback
The process of feedback involves the following steps:

u Listening and understanding the message properly.

u Asking question if the message is not understood properly and get it clarified.
u Understanding the message in the sense it was originally intended
u Conveying the reaction to the sender of the message.

Types of Feedback

All types of feedback are either positive or negative.
Positive feedback is the kind of feedback which is more or less acceptable or satisfactory to the sender. It means
that the recipient of the message has responded in the way intended by the sender and taken the intended course
of action. It signifies that everything is on the right track and no corrective measure regarding communication
is necessary.

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