Page 98 - Ai Book - 10

creating jobs, but also by developing and adopting innovations that lead to improvements in the quality of life of
their employees, customers, and other stakeholders in the community.

Visionary
An entrepreneur has a good vision and a direct goal for his mission. He is a leader who inspires others. He is
able to recognise potentially profitable opportunities and turns them into profitable ventures. He becomes the
key force to successfully move the idea from the laboratory to the market place.
Achiever

An entrepreneur is a high achiever. He gets challenged by opportunity and is willing to work hard to achieve
great heights. An entrepreneur chooses tasks to make him stretch a little to achieve the goal. He prefers to
work at a problem rather than leave the outcome to chance. He is continuously thinking about how to do things
better.

Exports

Any growing business will eventually want to export its products to expand the business to foreign markets. This
is an important ingredient of economic development since it provides access to bigger markets, and leads to
currency inflows and access to the latest cutting-edge technologies from foreign markets.

Community Development

Community development requires infrastructure for education and training, healthcare, and other public
services. For example, you need highly educated and skilled workers in a community to attract new businesses.
If there are educational institutions, technical training schools and internship opportunities, that will help build
the pool of educated and skilled workers. A good example of this kind of community development is Azim
Hashim Premji, Chairman of Wipro Limited, who donated ` 27,514 crores for promoting education through the
Azim Premji Foundation. This foundation works with more than 350,000 schools in eight states across India.
MYTHS ABOUT ENTREPRENEURSHIP

When we hear the stories about entrepreneurs, we feel how great their life is. But it is not always sunshine and
rainbows. In fact, there are myths about entrepreneurship that make it seem more glamorous than it really is.
Money Comes if You Wish to Realize Your Dreams

One of the biggest myths about entrepreneurship is that the money comes when you do what you like. The
fact that you like your business and what you do is a big deal but if you do not pay attention to your business
professionally, eventually it will fall apart.
Make sure that what you like doing is something others are willing to pay for because if no one wants what you
like, you cannot sustain your business.
Be on Your Own

Often, we see entrepreneurs as these figures that stand out on their own. Doing amazing things and running the
show, almost like a force of nature. The truth, though, is that entrepreneurs have people around them who help
them. They might even have mentors who help them move forward. You need good network and support if you
expect to succeed as an entrepreneur.

A Good Idea is All You Need for Success
Another of the myths about entrepreneurship is that a good idea is all you need. With the right idea, you will be
successful. But concerted effort is needed if you want your start up to last. You need to be able to market your
idea and have a strategy for growth. Without a business plan, and a way to get the word out, your good idea is
not likely to take off.

92
92