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4 4             Entrepreneurial Skills–II
                                                     Entrepreneurial Skills–II














           u   Entrepreneurship and Society                     u   Role and Importance of an Entrepreneur
           u   Qualities of an Entrepreneur                     u   Myths about Entrepreneurship
           u   Functions of an Entrepreneur                     u   Entrepreneurship as a Career Option


        An entrepreneur is an individual who, rather than working as an employee, creates and runs a small business,
        accepting all the risks and rewards of the venture. The entrepreneur is commonly seen as an innovator, a source
        of new ideas, goods, services and business.
        Entrepreneurs play a key role in any economy. These are the people who have the skills and initiative necessary
        to anticipate current and future needs and bring good new ideas to market. Entrepreneurs who prove to be
        successful in taking on the risks of starting a new company and  are rewarded with profit, fame and continued
        growth opportunities.

        In other words,  an entrepreneur is a business person who is self-employed and sets up a business taking on
        calculated financial risks in the hope of profit.  An entrepreneur brings in a new idea to start a business.

        ENTREPRENEURSHIP AND SOCIETY

        Entrepreneurship is the process of discovering an opportunity, mobilizing resources, launching an enterprise to
        use the opportunity. Business and entrepreneurship are complementary to each other and cannot be separated.
        A  business is established in a society for the welfare of the people.An entrepreneur accelerates the economic
        growth of a society. Entrepreneurship is all about wealth creation for the entrepreneur and for the people that
        are employed by the venture. As a result, the economy of the local area where the entrepreneurial venture is
        based is developed. It also creates wealth for the government in the form of taxation which is then redistributed
        accordingly to the services and communities in the society that need it the most.
        Entrepreneurship  fosters creativity. An entrepreneur will  always come up  with  creative  ways to better  the
        existing technologies such that they result in the production of fairly affordable products for all members of the
        community. Entrepreneurs do the following:

        Fulfil Customer Needs

        A product or service that people want is referred to as demand.
        Entrepreneurs discover what people desire. Then, using their imagination, they devise a business plan to meet
        that demand.
        Use Local Materials

        Entrepreneurs use the material and people available around them, to make products at low cost.
        Help Society

        Entrepreneurs have a good impact on society. They gain money by doing things that help society. Some business
        people seek to protect environment, while others donate funds to create schools and hospitals. As a result, the
        individuals and the environment around them improve.

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