Page 7 - What Where Why - 7
P. 7
Unit-I
Things Around Us
1
Mass Media
Media plays an important role in the development of our society. Key function of mass media is to
communicate various messages through different channels with the intention to inform, instruct, or
participate.
Read the descriptions and write the names of the mediums using the Help Box.
1 2
are published weekly, is a publication usually
monthly, quarterly, issued daily, weekly, or
or even annually. at other regular times
They reach a variety that provides news,
of audiences and views, features, and
are a good means of other information of
communication for public interest.
advertisers.
3 4
broadcasts entertainment, have become the best
information, and friends of journalists
educational program. as they can now cover
It attracts the largest a story and publish it
number of viewers from their phones. It has
among all mass media. increased communication
networks.
5 6
is a way of sending is an integral part of
sounds or other mass media. It is a
information through global network which
the air. The information connects people across
is carried by invisible the world.
radio waves.
Help Box
Mobile phones, Internet, Radio, Magazines, Television, Newspapers
5