Page 7 - What Where Why - 7
P. 7

Unit-I
                                                                                           Things Around Us
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                             Mass Media





        Media plays an important role in the development of our society. Key function of mass media is to
        communicate various messages through different channels with the intention to inform, instruct, or
        participate.

        Read the descriptions and write the names of the mediums using the Help Box.


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                                 are published weekly,                                   is a publication usually
                                 monthly, quarterly,                                     issued daily, weekly, or
                                 or even annually.                                       at other regular times
                                 They reach a variety                                    that provides news,
                                 of audiences and                                        views, features, and
                                 are a good means of                                     other information of
                                 communication for                                       public interest.
                                 advertisers.




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                                 broadcasts entertainment,                               have become the best
                                 information, and                                        friends of journalists
                                 educational program.                                    as they can now cover
                                 It attracts the largest                                 a story and publish it
                                 number of viewers                                       from their phones. It has
                                 among all mass media.                                   increased communication
                                                                                         networks.






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                                 is a way of sending                                     is an integral part of
                                 sounds or other                                         mass media. It is a
                                 information through                                     global network which
                                 the air. The information                                connects people across
                                 is carried by invisible                                 the world.
                                 radio waves.





                               Help Box

                               Mobile phones, Internet, Radio, Magazines, Television, Newspapers



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